When it comes to brand architecture, there’s one big question every growing company needs to answer: do we build one strong brand that everything lives under—or do we let each product or service stand on its own –Branded House vs. House of Brands? This is the classic showdown: Branded House vs. House of Brands.Both have […]

Imagine building your dream home. You wouldn’t skip the foundation or throw up walls without a plan, right? Your brand works the same way. It’s not just a logo or a pretty Instagram feed—it’s a carefully constructed house, designed to support your business and connect with your audience through brand building strategy. Whether you’re just […]

Starting a business and not in a place where custom branding makes sense? I have great news, you can easily create a DIY brand identity that will take you through those first 6 months while you are hustling and signing those first few clients. Building your brand identity when you’re just starting out is not […]