Featured Blog Posts

the blog

the blog

the blog

the blog

the blog

the blog

the blog

the blog

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Red commands attention unlike any other color in the branding spectrum. Visceral and dynamic, it triggers immediate physiological responses—increasing heart rate, stimulating appetite, and creating a sense of urgency. This makes red simultaneously powerful and precarious as a branding element. When strategically deployed, red conveys passion, excitement, and boldness. When overused or misapplied, it risks […]

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Among all colors in the branding spectrum, blue stands alone in its remarkable ability to communicate trust, competence, and reliability. The world’s most valuable brands overwhelmingly choose blue for their visual identities—and this preference is far from coincidental. When strategically implemented, blue conveys professionalism, intelligence, and dependability. When misapplied, it risks appearing cold, corporate, or […]

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Green occupies a unique position in the color spectrum—bridging the warmth of yellow and the coolness of blue to create something distinctly balanced and harmonious. In branding, green is both a chameleon and a constant, capable of representing everything from financial stability to environmental consciousness. When strategically employed, green conveys growth, health, and prosperity. When […]

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If colors were personalities, yellow would be the extroverted friend who always arrives with enthusiasm and big ideas. It’s warm, positive, and magnetic—but it’s also one of the most challenging colors to master in branding. Understanding yellow color psychology in branding requires balancing its tremendous attention-grabbing power with strategic restraint and contextual sensitivity. Yellow’s exceptional […]

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The Power of Color: Understanding Color Psychology in Branding Let’s dive into the fascinating world of color psychology in branding. As a brand strategist, I’m constantly geeking out over how colors can make or break a brand’s vibe. Trust me, choosing the right colors for your brand isn’t just about picking your faves – it’s […]

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Starting a business and not in a place where custom branding makes sense? I have great news, you can easily create a DIY brand identity that will take you through those first 6 months while you are hustling and signing those first few clients. Building your brand identity when you’re just starting out is not […]

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Clair Tillotson sitting on a couch talking on the phone and working on the computer

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You just booked your design project for your business. Congratulations! This is a very exciting step! But now you are wondering what you should be doing leading up to your start date and how to prepare for your upcoming design project.  I’m going to make this super easy on you by giving you a quick […]

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