Red commands attention unlike any other color in the branding spectrum. Visceral and dynamic, it triggers immediate physiological responses—increasing heart rate, stimulating appetite, and creating a sense of urgency. This makes red simultaneously powerful and precarious as a branding element. When strategically deployed, red conveys passion, excitement, and boldness. When overused or misapplied, it risks […]

Green occupies a unique position in the color spectrum—bridging the warmth of yellow and the coolness of blue to create something distinctly balanced and harmonious. In branding, green is both a chameleon and a constant, capable of representing everything from financial stability to environmental consciousness. When strategically employed, green conveys growth, health, and prosperity. When […]

The Power of Color: Understanding Color Psychology in Branding Let’s dive into the fascinating world of color psychology in branding. As a brand strategist, I’m constantly geeking out over how colors can make or break a brand’s vibe. Trust me, choosing the right colors for your brand isn’t just about picking your faves – it’s […]

You just booked your design project for your business. Congratulations! This is a very exciting step! But now you are wondering what you should be doing leading up to your start date and how to prepare for your upcoming design project.  I’m going to make this super easy on you by giving you a quick […]