Featured Blog Posts
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the blog
the blog
the blog
the blog
the blog
the blog
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When it comes to brand architecture, there’s one big question every growing company needs to answer: do we build one strong brand that everything lives under—or do we let each product or service stand on its own –Branded House vs. House of Brands? This is the classic showdown: Branded House vs. House of Brands.Both have […]
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Ever walk into a room and feel someone’s energy before they even say a word? That’s a vibe. And your brand? It has one too—whether you’ve intentionally crafted it or not. If your brand vibe is currently “vaguely professional with a side of… confusion,” don’t worry. I got you. Let’s figure out your signature energy […]
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Imagine building your dream home. You wouldn’t skip the foundation or throw up walls without a plan, right? Your brand works the same way. It’s not just a logo or a pretty Instagram feed—it’s a carefully constructed house, designed to support your business and connect with your audience through brand building strategy. Whether you’re just […]
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The Power of Color: Understanding Color Psychology in Branding Let’s dive into the fascinating world of color psychology in branding. As a brand strategist, I’m constantly geeking out over how colors can make or break a brand’s vibe. Trust me, choosing the right colors for your brand isn’t just about picking your faves – it’s […]
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Starting a business and not in a place where custom branding makes sense? I have great news, you can easily create a DIY brand identity that will take you through those first 6 months while you are hustling and signing those first few clients. Building your brand identity when you’re just starting out is not […]
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Why you want to customize your Instagram links page If you have a website you know that driving traffic to your website is imperative in order to grow your business and connect with those potential clients. Your website is your digital home and the first interaction they have with you is likely through your digital […]
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It’s Friday so what better way to end the week than with one of my other passions… a stellar cocktail! One of my go-to’s is a gin and tonic with a twist to make it boujee. Two staples that I always have around are a good gin and St. Germaine! Here is a twist on […]
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If you know me, you know that one of my favorite things to do is discover new fonts. A strong font pairing can help elevate your brand, setting the tone for how your business is perceived. Nothing beats finding the perfect font to give your brand the perfect modern, laid-back luxury vibe. I have a […]
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If you know me, you know I can’t turn down a classic cocktail but I like to take it up a notch. Introducing the Refreshing and Chic French Gimlet. There is nothing better than a refreshing and chic drink to fully encompass the laidback luxury vibe. Recently I got engaged and as I am planning […]
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Saying NO is something that I have struggled with A LOT in my business as well as in my life. However, after many years of saying YES, even when it pained me I now feel confident in sharing how to say NO as a business owner and set boundaries in your life and business. Everyone doesn’t […]
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