Featured Blog Posts

Branding, Creative, DIY Tips

How to Determine Your Brand Vibe (Without Overthinking It)

Business

Building a Brand That Stands the Test of Time

Branding

Color Psychology in Branding: The Royal Allure of Purple

STUDIO NOTES

Notes from behind the curtain—strategy, design, and the stuff that doesn’t make the portfolio.

Color Psychology in Branding: The Powerful Intensity of Red

Brand Strategy, Branding, Color Psychology

Color Psychology in Branding: The Trustworthy Authority of Blue

Brand Strategy, Branding, Color Psychology

Color Psychology in Branding: The Versatile Depth of Green

Brand Strategy, Branding, Color Psychology

Color Psychology in Branding: The Power and Personality of Yellow

Brand Strategy, Branding, Color Psychology

Color Psychology in Branding

Branding, Color Psychology

DIY Your Brand: A Guide to Building Your Brand Identity

Branding, DIY Tips

You Need A Custom Instagram Links Page

Business, Showit, Website Design

A tabletop view of Showit website designer, Clair Schwems, desk with the book "Branding in 5 and a half steps" by Michael Johnson in the forground and a laptop with a luxury branding project on the screen and a bottle of wine in the background.

Gin + Tonic with a Twist

Lifestyle

Clair in the kitchen with St. Germain and Empress Gin

Google Font Pairings to Look Professional AF

Creative

Refreshing And Chic French Gimlet

Lifestyle

French Gimlet Recipe card
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