So you’re DIYing your brand? Bold move. Brilliant move. If you’re just starting out, creating your brand identity on your own is not only doable—it’s smart. You don’t need a five-figure agency to look like you’ve got your act together. With these DIY brand design tips, you’ll learn how to build a cohesive brand with […]

Ever walk into a room and feel someone’s energy before they even say a word? That’s a vibe. And your brand? It has one too—whether you’ve intentionally crafted it or not. If your brand vibe is currently “vaguely professional with a side of… confusion,” don’t worry. I got you. Let’s figure out your signature energy […]

Purple stands distinct in the color spectrum—a complex blend of passionate red and tranquil blue that creates a hue with profound psychological and cultural significance. Its exceptional rarity in nature and historical exclusivity has allowed it to represent everything from spiritual devotion to creative genius to aristocratic power. When strategically implemented, purple conveys creativity, wisdom, […]

Brown occupies a unique position in the color spectrum—ubiquitous in the natural world yet often overlooked in brand palettes. Its earthy presence and organic associations have allowed it to represent everything from rugged durability to artisanal craftsmanship to comforting reliability. When strategically implemented, brown conveys authenticity, natural quality, and reassuring stability. When misapplied, it risks […]

Pink occupies a fascinating position in the color spectrum—technically a tint of red, yet possessing a psychological profile entirely its own. Once relegated to narrow gender-specific applications, contemporary pink has undergone a remarkable transformation in branding, now representing everything from bold innovation to refined luxury. When strategically implemented, pink conveys warmth, empathy, and creative thinking. […]