About the Brand
Pour is a quirky coffee shop in Chattanooga, Tennessee inspired by the per-sonalities of sitcom hangout spots. While the space is clean, it’s intentionally imperfect. In addition to serving all day coffee and snacks, Pour converts into a casual weekend hangout spot with life music and a beer and wine menu, often bringing local food trucks in on Friday nights. They’ve been in business for a decade and have goals to be in business for years to come.
Brand Goals
Elevated custom experience through a new brand and website. They want the in store experience to also bring the same level of comfort and experience home through their beans.
Brand Values
Personality
Flexibility
Comfort
Organic
